To build a lasting revenue stream for your coaching business, you need to design a coaching package that give your clients lasting results. A coaching package is more than a one-off session with you; it could be a package of 12 sessions or even a 3-month course.
Long-Term Benefits for Your Client
Longer-lasting packages aid in getting the client to commit for the long haul, and go a long way toward building a relationship of trust with you, their coach. This in turn, leads to greater client satisfaction, and a good opportunity to gain testimonials or referrals. The result for you? Longer-lasting packages offer more revenue.
When you design a coaching package, consider the kind of long-term benefits you can offer your client. How can you help them with your expertise? You should also consider the length of your program and the frequency of sessions.
Marketing Your Coaching Package
Always describe the value your coaching package offers when talking about it, just as you would any other service. Emphasize the benefits over the features. Explain to prospects what they’ll be able to do, or how their lives will improve when the program is finished. It’s also good to tell them in concrete terms how it has helped your other clients.
Let prospects know exactly what your coaching package entails. Note the format in which your coaching is delivered, how many sessions are included and their length of time, and how much personal attention they get with you. Putting it all in writing helps to avoid misunderstandings down the road.
Pricing Your Coaching Package
The best way to price your service when designing a coaching package is to look at your revenue goals. Decide how much you need to earn in what time frame, and price your product accordingly. If the price you arrive at seems a bit high and you’re not confident quoting it to prospects, here are some things to remember:
- Your package offers concrete results. It helps the prospect solve a problem they’re facing. What they’re buying isn’t the course or program, but the results and changes in their life that working with you will deliver.
- Keep in mind the unique value of your service and the expertise behind it. You have things to teach your prospect through the package and this adds value to it.
- Be excited about the package yourself. When you’re energetic and excited about the offer, you’ll find it much easier to communicate this to the prospect.
Finally, you can adjust the price later. If you find that people aren’t buying, it may mean your pricing is off, or you need to ramp up your marketing. But keep in mind that most entrepreneurs tend to under-value their services.
You Are Serving, Not Selling
By offering a high-value coaching package, you’re not just providing yourself with a steady stream of income. You’re offering a unique solution to your prospect. You’d be doing them a disservice if you didn’t offer to work with them long term, on problems that you know require a long term commitment to solve.
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