How to Choose Your Product or Service Offering

How to Choose Your Product or Service Offering

You may be wondering how to choose your product or service offering, even if you decided some time ago that you wanted to become a nurse entrepreneur.  For many nurses, narrowing down that choice can be a brutal exercise!

The choice really needs to start with an assessment of your interests, skills and passions. Sit down and write out your hobbies and talents, what you’re interested in, and how you like to spend your time. After all, if you’re going to start a new type of nursing career, you’d better enjoy doing what you plan to do! Before deciding on your product or service, I suggest you start by reading my post, “What Else Can I Do with a Nursing Degree?”

The next step in how to choose your product or service offering should be to put down on paper, all the ideas you have swirling around in your head right now. Make it easy on yourself by accepting that this is just an exploration exercise. Nothing is set in granite and all options are on the table. Write down your top 7-10 ideas for now.

Step back and take a good look at the list you’ve compiled. What do you notice? Are you leaning toward a product, or do your interests and skills take you in the direction of a service? Do your ideas relate to nursing, or do they reach into personal interests?

Consider the following when narrowing down your choices:

  • Will you offer a product or service?
  • Is it nursing or non-nursing related?
  • Where would your product or service primarily reside: online or offline, or a combination of both?
  • Do you prefer to be a solopreneur or part of a team?

With these ideas in mind, whittle your list down to 3-5 choices. From there, you’ll head into the validation phase. Do some research to find out if anyone is offering a similar product or service and if they’ve been successful. You WANT to find competition in the marketplace. It typically means that a demand exists.

Remember during your research to identify people’s pain points related to the solution your product or service provides. Pay close attention to the words and phrases they use-they’ll be helpful when it comes time to craft your offer and create ads.

There you have it! Now you have a plan for how to choose your product or service offering. Once you know what it will be, you can look forward to the next steps in building your nurse-owned business. For starters, check out my post, “First Steps for the New Nurse Entrepreneur.”

You’re going to love being a nurse entrepreneur!

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